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# Driving Success with Private Brands with Simone Parry
- URL: https://www.retailjourneypodcast.com/driving-success-with-private-brands-with-simone-parry/
- Published: 2024-08-20T14:00:00.000Z
- Updated: 2026-02-19T21:09:23.000Z
- Description: Former Walmart VP Simone Parry reveals the strategy behind successful private brands. From South Africa to the US, she shares insights from Unilever, Pick and Pay, and Massmart, plus lessons on private label growth, global retail markets, and brand leadership.
- Author: High Impact Analytics

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Curious about the secret sauce behind Walmart's successful private brands? Tune in to hear Simone Parry, former Vice President of Private Brands for Consumables at Walmart, share her incredible journey from South Africa to the US. Simone’s insights into her roles at Unilever, Pick and Pay, and Massmart offer a fascinating look at the variations in private brand penetration across markets. She also recounts her personal experiences of relocating her family and managing prominent brands across the box.