> ## Content Index
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# Unlocking the Merchant Mindset and Building Trust with Former Merchant Matt Musgrave
- URL: https://www.retailjourneypodcast.com/unlocking-the-merchant-mindset-and-building-trust-with-former-merchant-matt-musgrave/
- Published: 2023-05-24T20:00:00.000Z
- Updated: 2026-02-23T18:44:16.000Z
- Description: Matt Musgrave shares how to build strong merchant relationships at Walmart. Learn the merchant mindset, onboarding strategy, customer data insights, and why transparency, trust, and teamwork drive brand growth and long term retail success.
- Author: High Impact Analytics

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Ever wondered what it takes to excel with your merchant relationship at Walmart? Prepare to gain valuable insights from our special guest, Matt Musgrave, as he shares his unique journey from a category manager to a merchant at Walmart and ultimately to client growth director at High Impact. Join us for an informative conversation on The Retail Journey podcast as we dive into the mindset of a merchant and the importance building strong relationships within retail.  
  
In this episode, we explore Matt's experiences in working with various companies and brands, and how they shaped his perspective on the retail world. We discuss the challenges of onboarding a new merchant while highlighting the importance of understanding customer data and making educated and calculated decisions. Matt also shares his valuable advice for working with new merchants, emphasizing the need for transparency, trust, and teamwork.  
  
As we wrap up our enlightening conversation with Matt, we touch upon the significance of networking and making authentic connections with people in the retail industry. So, grab your headphones and join us as we learn from Matt Musgrave's experiences on The Retail Journey podcast. Trust us, you don't want to miss this one!